2024 Marketing Predictions
If you think that TikTok is just for kids and that Pinterest is for wedding planners, you’re either living under a rock, or getting some really bad digital marketing advice. Don’t feel bad, though. It’s impossible to stay on top of marketing trends, especially when it feels like there’s a new platform every year, and the algorithms are constantly changing. Take a deep breath. That’s what I’m here for. To help you understand how you should be focusing your marketing time, money and resources. And, to highlight a few predictions that I have for 2024.
TikTok: Just for kids?
TikTok is no longer the new kid on the block; it's the main event. But, figuring out how to launch a successful TikTok marketing strategy requires more than a boomer Chief Marketing Officer’s insight. The TikTok game is more than just influencers and dancing. In 2024, consulting with an expert under the age of 40 becomes key. You need to talk to someone who actually spends time on the app, and that’s non-negotiable. Because you need to be fully immersed in the FYP to understand that TikTok isn’t just about filters and dance challenges; it's about understanding the pulse of a platform where culture drives engagement. So, let's ditch the one-size-fits-all approach and curate content that resonates.
Pinterest: More than Pretty Pins
Pinterest isn’t just for artistes, bakers and wedding planners anymore. In fact, Pinterest is quickly becoming the unsung marketing hero. To understand how to effectively craft a Pinterest marketing strategy, you have to first change the way you think about Pinterest. It’s not so much a social media platform, but more like a search engine. Sure, it’s fun to create aesthetically pleasing boards, but Pinterest has also morphed into a major traffic driver, where users seek inspiration and stumble upon brands organically. This isn't just about pinning products; it's about weaving your brand seamlessly into trends that people are already interested in. My prediction? In 2024, Pinterest will become a major driver of traffic to your website or business.
Twitter: Elon Musk's Playground or Marketing Graveyard?
On the flip side, Twitter, or X or whatever Elon Musk decides to call it next, is losing its luster. My prediction? In 2024, the diminishing returns on business tweets will turn X into a marketing graveyard. It's time to reassess the ROI and redirect your resources to platforms where your audience thrives (like TikTok and Pinterest). Let's leave behind the 280-character limitations and focus on spaces that amplify your brand's voice.
Guys, it’s time to rewrite your marketing narrative. TikTok commands attention, Pinterest drives traffic, and Twitter might need an exit strategy. So, as you try to decide how to best allocate your time and money, consider booking a free 30-minute strategy session with me, so that you aren’t just following trends but setting them.
