Why Your Business Needs a Social Media Manager

Small business owners are currently facing a critical decision – whether to manage their social media in-house, or hire an expert to create their content, manage their pages, and build their online communities. So many small business owners, who are already stretched thin, opt to manage their own social media, to save money, but end up spending tons of time on content that ultimately COSTS them money.

Let me explain.

If you’re spending time creating content for social media without a clear strategy in place, it likely won’t resonate with your target audience. For example, if you’re a real estate agent and the only people who like your content on social media are other real estate agents, you aren’t reaching the right people. Naturally, you double down and try different stuff, but notice it still isn’t generating a ton of engagement. How much time did you waste? Time that could have been spent actually RUNNING your business? Think about the HOURS you’ve dedicated to your social media, that could have gone elsewhere. THAT’S how your crappy social media is costing you and your business money.

So, what’s the solution? HIRE AN EXPERT. Here’s why:

1. STRATEGY: It isn’t just about posting content to the platforms of your choosing. It’s about doing a deep dive on who your target customer is, what they’re interested in, how they spend their free time, what their problems are. And then it’s about creating content that they actually WANT to see. Position yourself as the only person or business who can solve their problems. And make them feel like the most important person in the world. Not to mention, social media managers will monitor and understand social media metrics and take those analytics to optimize your social media marketing strategy. That involves posting at optimal times, and using optimal platforms. In short, a social media manager isn't just a poster; they have a deep understanding of algorithms, trends, and content that resonates. SMMs transform your online presence from mere existence to an engaged community.

2. CONSISTENCY: If you’re busy managing a small business, social media often becomes the neglected corner. You’re short-staffed and don’t have time to post on Instagram for a few weeks, or it’s tax time and you need to get those T4s out to your employees. It’s understandable that social content will fall by the wayside. But, an irregular posting schedule can disrupt the flow of your online narrative. And, if you aren’t posting regularly, some platforms might even begin to deprioritize future content in people’s feeds. So skipping Insta posts for a few weeks could really hurt you in the long-term. A social media manager becomes the curator of consistency, ensuring your digital storefront is always open.

3. TRENDS: Digital trends are always changing, and staying ahead of the game is non-negotiable at this point. Ain’t nobody got time fo’ dat, though!!! That’s why it makes sense to hire someone to run your social game. A social media manager stays on top of current trends with finesse, adapting strategies to the latest shifts and incorporating new platform features seamlessly. It's not just about keeping up; it's about leading the charge and being a trendsetter.

4. FREEDOM: For small business owners, time is a precious commodity. Managing social media, from content creation to analytics monitoring, can be a significant drain. A social media manager frees that time up for you, allowing you to focus on the core of your business while they handle all things social.

5. BRANDING: Beyond the transactional, social media is a space to build a brand identity. And you need to think of your branding as playing the long-game. A social media manager understands your brand's nuances and creates content that breathes life into its personality. We transform your business from a sterile entity to a relatable brand with a distinctive voice, that people come to trust and rely on.

6. TAILOR-MADE: Digital marketing isn't a one-size-fits-all equation. It demands adaptability and an acute awareness of what works for your unique business. A social media manager tailors their strategies, monitors performance, and maneuvers through the unpredictable digital wilderness (whyyyy is Instagram’s algorithm always changing?!).

The decision to bring in a social media manager isn’t just about cost considerations; it's an investment in the heartbeat of your small business. It's about strategic presence, unwavering consistency, and a profound understanding of all digital marketing spaces.