Idea theft: everyone does it

The best marketers steal ideas.

It's true. We all do it. You see a great campaign, and adapt it with your own brand, trying to replicate the results (don't be surprised if Yeti tries to top Stanley's recent car giveaway!!) It's par for the course, and always has been.

I steal content ideas from my dad.

Let me explain.

Years ago, my dad was interviewing for a job. Towards the end of the interview, the owner of the company asked him what his salary expectations were.

"I'll work for free," he said.

The owner was stunned.

"What?!" he exclaimed. "You're not serious!"

"I am," my dad confidently said. "I will save you SO much money that it will more than cover my salary."

Needless to say, he got the job and kept his word.

I've always loved telling that story. Mainly because it shows what a badass my dad is, but also because it's just a brilliant marketing strategy. My dad was selling himself, and in this case, he did so MASTERFULLY.

So, I stole his line and now I'm running ads offering free social media management. Because I too will save you so much money that it'll more than cover what you're paying me. 🙃