Video content reigns supreme

If you aren’t posting video content on social media, then why are you even online?

There’s no denying that video content reigns supreme right now. Whether it's 90 second Instagram reels, bite-sized YouTube shorts, or TikToks landing on the For You Page – video has become the undisputed king. However, in this kingdom, simply hitting record won't cut it. In fact, you only have 3 seconds to grab your viewer’s attention before they decide whether or not to keep scrolling. Basically social media has become Tinder for content, and you don’t want to be the guy holding a fish.

So, what does that mean? For starters, you NEED a strong hook in the first 3 seconds of your video. And, experts recommend a visual transition every 3-5 seconds thereafter to retain attention.

Planning is the linchpin of success in video content creation. Creating a strong hook is the first step, but engaging content that provides value will ultimately determine whether or not the viewer interacts with your content. While most platforms are toying with longer form content, the average drop off rate is somewhere around the 8 second mark, which means brevity is key – so keep it short and sweet. Your audience's goldfish attention span demands a concise narrative.

Yet, the magic doesn't end with the visuals. Captions, often overlooked, play a crucial role – think of them as your own personal social media SEO. A well crafted caption optimized with the right key words will lead your target audience straight to your content. And hashtags, contrary to popular belief, remain relevant. Selecting 3-6 niche hashtags serves as your content's GPS, ensuring it reaches the right people.

The video-centric era were currently living in demands more than just content creation; it necessitates a meticulous strategy. From the initial hook to the strategic value-packed middle, captions, and hashtags – each element contributes to the success of your digital narrative. Oh and you may want to figure out how to use CapCut.