Dude, start a podcast
Ever find yourself stuck wondering how to cut through the noise on social media so you can reach your target audience in a way that not only feels personal and powerful, but will turn them into loyal customers? If you’re running a small business, you probably don’t have a massive budget to dump into a marketing agency to buy up ad space online, and in print, radio and television. Maybe you’re trying your darndest to reach your people through organic social media content, but it’s just not landing in the way you thought it would. Enter podcasts, a unique way of quite literally speaking to your target consumer. Here’s why you NEED to include a podcast in your marketing strategy:
BRAND BUILDING: Podcasts aren't just audio files that just disappear into the ether; they're the stage where your brand takes the spotlight. By consistently releasing podcasts, you’re able to build your brand, and build TRUST with your audience. Show them who you are. How you got to where you are. What you do. Pull back the curtain and show them how the sausage is made. As your brand's personality unfolds, you’ll establish yourself as a thought leader, and command respect. On your podcast, it's not about selling your goods or services; it's about showcasing the essence of your brand, building a dedicated fanbase, and turning your audience into your biggest fans.
PRECISION TARGETING: Omg I just can’t handle all of the digital noise sometimes. My Instagram stories feel like an advertisements reel sometimes, featuring ads for businesses that I just don’t care about. There’s no point in trying to sell your product or service to someone who is never going to be interested. You’re wasting your time, energy and money. The great thing about podcasts is that they help you reach YOUR people. People who are already interested in the topic you’re an expert in. You’re reaching people who actively sought you out, aka you're speaking directly to your ideal audience. It's not a shot in the dark; it's a laser-focused conversation that ensures your messaging is hitting the right ears.
COMMUNITY BUILDING: Podcasts aren't a monologue; they're a conversation. They provide a platform to connect with your audience authentically. Share stories, experiences, and insights – the kind that goes beyond the glossy brochure. It's not just marketing; it's relationship-building, creating a fanbase that's not just loyal but emotionally invested. You want everyone listening to feel like they’re talking to their best friend, and they’re receiving expert advice that they can’t live without.
I’ll leave you with this key point: podcasts are not just a trend; they're the future. They’re a cost-effective, measurable way of building your brand and finding your target audience, not to mention an opportunity to build lasting relationships. If you love the idea of starting a podcast but aren’t sure where to start, book a free 30-minute strategy session with me, and we’ll figure it out together. 🎙️
