You are not your target audience

You are not your target audience.

Read that back again.

YOU 👏🏻 ARE 👏🏻 NOT 👏🏻 YOUR 👏🏻 TARGET 👏🏻 AUDIENCE 👏🏻

What’s funny or entertaining or interesting to YOU might not be the same as what’s funny or entertaining or interesting to your target audience. Especially if your target audience is from a different generation, socioeconomic background, or gender identity.

I’ve had to have this very difficult conversation with numerous clients, and I always end up asking them the same question:

“Do you want to create content that YOU like, or do you want to SELL your product or service?”

If you care more about the former, don’t expect a return on investment in your marketing spend. If it’s the latter, let’s be so friggin’ for real, and create content that your ideal customer actually cares about.