Don’t Sleep on Your Stories

Brands are sleeping on their stories.

80.1% of my views on Instagram in the last 30 days have come from my stories. If I were only posting carousels and reels, I’d be losing out on THOUSANDS of views, and TONS of organic reach.

But, too many brands are ignoring their stories altogether. Or, they’re just sharing their new reels to their stories, throwing a “new reel” sticker up, and calling it a day. Not exactly engaging.

So, what SHOULD you be posting to your stories?

🩷 Original video content

🩷 Polls and interactive content

🩷 External links that you want your audience to click on.

Instagram users hang out in their stories. Meet them where they’re at, instead of expecting them to come to you.

Now THAT’S a winning strategy. 😎