Thinking outside the box

🤯I inadvertently conducted a social media experiment this past spring… and I learned a LOT.

🔵Exhibit A: I ran a giveaway on my Instagram page, and grew my following by 11.3%.

Total Cost: $300 (for the prize (AirPods) and to boost the post for three days).

🟢Exhibit B: I was hiring a part-time social media coordinator in April, and shared the job posting on LinkedIn. I received 951 applications in 48 hours and grew my LinkedIn following by 33.9%.

Total Cost: $0 (I’ll probably MAKE money on this one, because of the additional capacity I’ll be able to take on by having a new member on my team).

🤔My Takeaway: Growth can come in a multitude of ways. Don’t be afraid to think outside the box! 🎁