Why are there SO many podcasts?!

If it seems like EVERYONE has a podcast right now, you’re not wrong.

One of the most common pushbacks I hear during discovery calls is “but there are already SO many podcasts on this topic”. And while that’s true, there’s ONE thing that the podcast space is missing; YOU.

Your voice, your perspective, and your experience are UNIQUE, and cannot be replicated.

Does the world need another wellness or rewatch podcast? Probably not. But that doesn’t mean people aren’t going try anyway!

With that in mind, here are some niches to avoid and some that have room for growth:

OVER SATURATED:

•Parenting
•Comedy
•True Crime
•Wellness
•Finance

ROOM FOR GROWTH:

•Sports: there are a lot of “random dudes opining about sports” podcasts, but surprisingly few that feature actual interviews with professional athletes, offering an inside look at the games they played.

•TV-themed podcasts: While it’s true that there are a ZILLION recap and rewatch podcasts, check if there’s one for your favourite show… if there isn’t, create one!

•Science: This can be a super dense topic but there’s a massive societal need for understanding how and why things work. If you’re an engaging speaker and can make science interesting to the masses, there’s definite room for growth here.

•Life-skills: How many of us complain that we didn’t learn what we needed to learn in high school? There’s a huge gap in teaching kids REAL LIFE skills, and a podcast that fills this void would probably do well.