Respond to comments!!!

Your organic social and paid social teams need to communicate with one another.

I can’t tell you how many paid ads I’ve seen on Facebook lately where it’s clear that no one is monitoring the comments section.

Paid social content performs similarly to organic social, in that users can comment… and sometimes, those comments can be less than favorable. Ignoring these comments altogether isn’t a great look.

So, how should you respond? That’s something your organic social team can help you figure out. They’re used to community management, and can help paid social teams devise a strategy for ensuring the brand looks good and customers are happy.

Or, you can work with a social media strategist who actually understands performance marketing and can manage both. I might know someone 😉