Is there room for influencer marketing on LinkedIn?
Duh.
If you don’t think this is already happening, you’re sorely mistaken.
Influencer marketing is HUGE right now, which you already know as an avid reader of this blog, as it’s something I’ve written about in the past. But, LinkedIn is a different beast entirely, so don’t expect to see POV style videos on your feed promoting eye shadow just yet.
Before we can chat about influencer marketing on LinkedIn, we first need to understand Thought Leader ads. These are LinkedIn’s version of promoted posts. Advertisers can sponsor content from any LinkedIn members, not just there own employees (as was the case when it initially launched in 2023).
With that in mind, let’s take a look at some numbers:
According to a 2023 report from emarketer, the “tactics that contribute most to the success of B2B marketing” are:
Social media marketing (49%)
Influencer marketing (39%)
More and more people are using LinkedIn to share their thoughts, ideas, and insights. It’s a platform that is RIPE with opportunity for influencer marketing partnerships. In face, LinkedIn saw a 24% year-over-year increase in public content shared on its platform, with over 156,000 LinkedIn newsletters have been launched.
If you’re selling a product or service, especially in a B2B context, LinkedIn is the place to be.
Not sure where to start? Book a free call with me so we can chat.
