How to tell if something was written by ChatGPT


In the ever-expanding digital landscape, discerning whether content was generated by a human or an AI can be a challenge. While AI-driven language models like ChatGPT have made significant strides in mimicking human speech patterns, there are telltale signs that can help distinguish between the two. Let's dive into some key indicators that can help you identify whether something was written by ChatGPT:

Ew stop. That entire paragraph was written by ChatGPT and it makes me want to throw up. I’m instantly able to tell when something was written by artificial intelligence, and if I can tell, your audience can, too. Well, maybe they won’t be able to articulate that it was written by ChatGPT, but they’ll certainly be turned off by your inauthenticity.

So, how CAN you tell when something was written by ChatGPT?

  • Use of the rocket ship emoji 🚀: ChatGPT has a penchant for adding emojis to its content, often using the rocket ship emoji to convey excitement or progress. This is a SUREFIRE sign that something was written by AI.

  • Overuse of emojis in general: While emojis can add personality to a message, ChatGPT may sometimes overdo it, adding a few too many emojis than a regular human being would.

  • Use of words like "tailored," "skyrocketed," "strategic," "capitalize," and "unrivaled": ChatGPT tends to gravitate towards buzzwords and industry jargon, opting to use terms that convey a sense of professionalism and expertise. While these words aren’t bad in and of themselves, it’s the collective use of ALL of these buzz words in a single post that makes me suspect AI was used.

  • Phrases like "in conclusion," "harnessing the power," "dive in," "take XYZ to the next level," “in the ever evolving world of” and "unlock the full potential": ChatGPT often employs these clichéd phrases to wrap up its content or emphasize the benefits of a particular approach. Again, there’s nothing inherently wrong with these phrases, but they’re used so frequently by ChatGPT that you should avoid using them in authentic content, lest you be accused of using AI-generated content.

While ChatGPT can generate coherent and grammatically correct content, it lacks the nuanced understanding, creativity, and emotional intelligence that come with human-driven copywriting. So, what are the benefits of working with a REAL LIVE HUMAN copywriter over relying on AI-generated content?

  • Authenticity and Creativity: Human copywriters are alive, and have a pulse, and have lived experience that shapes what they write. They bring a unique perspective and creativity to their work, and are able to create content that resonates with audiences on a HUMAN level.

  • Adaptability: Unlike AI, human copywriters can adapt their writing style to suit different brand voices, target audiences, and marketing objectives, ensuring a tailored and personalized approach. While the paid version of OpenAI is better at adapting voice and tone, it still can’t beat a real, live person.

  • Emotional Intelligence: Human copywriters aren’t machines. They’re living, breathing beings with emotions and empathy, all of which seeps into their writing. It’s that emotion and empathy that fosters genuine connections with readers (and ultimately drives engagement).

  • Strategic Insight: Experienced social media managers understand not just how to write captions, but how to deploy SEO tactics to ensure their content is landing with the right people. Understanding how to connect with your audience, how to build community, and how to ask the right questions will only help to build your brand, increase your reach and establish trust with your audience.

While AI-driven models like ChatGPT have benefits (I literally use ChatGPT every day… just not for copywriting), they cannot replace the human touch that comes with working with a skilled and experienced social media manager. At least not yet. So why settle for AI-generated content when you can collaborate with a REAL LIVE HUMAN?

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