ChatGPT-generated content

I’ve noticed that more and more businesses are using ChatGPT to generate captions for their social media content.

It’s easy. It’s free. But it doesn’t work.

In order for your content to be engaging, it needs to be DRIPPING with authenticity. Relying solely on artificial intelligence is pretty much the least authentic thing you can do.

Today’s consumers don’t respond to overproduced ads or super salesy pitches. They want real people, recommending real products and services that really work. They want smart advertising that isn’t overly aggressive. They want to form connections and build community. And that’s not going to happen if you’re using a robot to communicate with them.

I’m not saying you have to stop using ChatGPT entirely. There’s a time and a place (and a way) to make AI work for you. I’ll be honest, I use ChatGPT all the time, for ideas, inspiration, etc. But, there are telltale signs when something is AI-generated. And if I can tell, other people can, too.

Your audience may not realize that it’s AI-generated, but they won’t connect with it. That’s why the fact that I’m seeing more and more businesses relying solely on AI for their content is incredibly disheartening. You’re literally wasting your time.

If you’re interested in a social media strategy that actually inspires, ignites, and engages your audience, let’s talk.